If the business is booming, it’s all due to the emergence of digital business and innovations like disruptive video technology. Large markets are expanding rapidly because of this, which incidentally provides plenty of opportunities for small businesses to grow.
It can be very challenging, however, for new companies to stand out from the crowd and gain recognition in this ever-changing digital landscape, dominated by bigger brands but also by other smaller businesses trying to take a piece of their share.
Video Marketing Gives Shape And Form To Marketing
Like a boat with its inherent characteristics of shape and form, video content marketing is on the one hand dependent upon what it contains, but also crucially contingent upon how it’s represented in terms of form.
Video marketing can be compared to the design of a good-looking sailboat that manages to convey its message visually.
Whereas sound takes care of auditory perception and gestures at textual perception, via closed captions or subtitles, for instance, video content goes beyond this because it can do sensory perceptions like sight and sound.
There are videos with just music playing in the background that communicate perfectly with the viewers.
The key to overcoming the challenge of marketing a business effectively online is to remember that customers learn through multiple mediums. Videos tend to be one of the most effective because they can be seen as well as heard audibly and read on a screen as text or via subtitles.
Video Displays Your Authenticity
1# A Face Relates Better To Your Viewers
Make a personal connection to your business by creating dynamic and inspirational videos. People love when they are allowed to connect with others, and you should take advantage of that.
In this digital age, people turn more to video for their entertainment, so it’s no surprise that there are many digital marketers who swear by video content as one of their strongest marketing tools.
We think this is even truer for startup companies who don’t yet have a large existing audience – such as yours!
There are many different options when it comes to buying and creating digital content but be sure to do your research first because the quality of your video content can directly affect your viewers in the very best way or the worst.
2# A video Of Your Product Or Service Is Better Than A Thousand Words
If a picture is worth a thousand words, then a video must really be priceless. This should go without saying but videos are able to communicate the features of your product far better than descriptive words ever could.
Showing people exactly what they will be getting from your product in action demonstrates its value in ways that users may not have considered previously.
Additionally, your potential customers can get to see and feel what it’s like to use your website for themselves rather than just leaving it up to their imagination!
3# Take Advantage Of YouTube Video As Social Proof
One of the best ways to market your products is by using videos of real people. Letting your customers be heard signals to others that they can trust you, too!
This is also a great way to help grow your business organically as well. Goody Bag treats its fans as more than just customers. Like most companies, they offer discounts and promotions only available to their Facebook page followers.
But that’s where their traditional company propaganda stops: They don’t stop there! They take it one step further; Goody Bag offers something even more powerful than a discount: the chance for their fans to create a meme or post an inspirational quote or story on their wall.
The incentive is these social-media posts will be turned into videos that are used in Goody Bag commercials and other advertising campaigns to transform simple fans into pseudo-celebrities.
Tell Your Story With Live Broadcasting To gain Momentum
1# Let Viewers Connect With Your Brand Through Your Storytelling
Inviting consumers to engage with your brand is advantageous. An engaging brand is one that people want to commit to, but it’s also important to remember that a brand isn’t just a logo or a catchphrase.
A brand is everything that a company stands for and represents. One way to grow a brand that people like and connect with is to share stories about your brand’s passion and “why” it does what it does.
So, if your brand’s passion is offering personalized, hand-mixed ices and you have a story about a time you grew up making ices with your grandmother, share it on your website, blog, or in an ad!
2# Use Live Broadcasts To Keep Your Audience In The Loop
Whether you are launching a new product or having a grand opening event, make sure to keep your audience in the loop.
Whether through live broadcasts on social media or even a newsletter sent out as an update, ensure that your community stays informed of these things and takes part in them if they choose to.
Build excitement and anticipation by encouraging your audience to get behind what you’re doing. Turn them into fans who will help support your business!
Encourage people to come alongside you when you share what is important to you and encourage them to share too because it’s a way for everyone involved to see how strong the relationship between fans and enterprises can be when both parties work together towards common goals!
Take Advantage Of The Latest Technology
1# Use Augmented Reality Technology To Make Your Video Interactive
The idea is to give customers a virtual tour of various parts of your store as well as give them the ability to zoom in on particular products.
This can be done by using augmented reality technology that would use smart glasses such as Google Glass and smartphones to place holographic images around employees or products for customer viewing.
These virtual images could even move or have videos overlaid with them through this technology, which would be highly exciting for the customers.
Augmented reality is applied to the world of marketing by adding an extra layer on top of an otherwise typical piece of content. This provides additional value to products and services in unique, memorable, and engaging ways.
This is something that resonates for most people because it taps into all four dominant learning styles by adding auditory elements to augment other senses and motivate everyone who comes across them to stop and pay even closer attention – including yourself!
Add a little spice to your marketing that makes things unforgettable for your customers; it’s the missing element for both lead generation and increasing sales.
Those who are looking to take advantage of these technological advances can add a layer of virtual content to all kinds of promotional items including:
- Trade Show Banners
- Business Cards
- Event Invitations
- Swag Bags
- Trade Show Banners
- Book Covers and Interior Pages
- Real Estate Signs
- Labels and Product Tags
- Training Manuals
2# People Will Soon Want Only Interactive Virtual Experiences
Interactive virtual experiences are now becoming so commonplace that it’s normal for us to expect our surroundings and environment to be full of them, whether people realize it or not.
After the launch of Pokémon Go in 2016, augmented reality is no longer just a phenomenon reserved just for cell phone games and gadgets.
Pokémon GO was an augmented reality game released in 2016. Within three days of its launch, it had become more popular than Tinder. Since then, Apple CEO Tim Cook has said that augmented reality promises to be just as influential as the smartphone.
The space is still rapidly evolving, with big corporate giants like Google, Apple, Snapchat, and Microsoft all at work on augmented reality projects that offer compelling evidence marking this as an industry that promises to be one of the most influential we have ever seen thus far in society.
The Iron Man movies made people believe in the potential of mixed reality, and we know from our studies that people are ready to buy content that features virtual elements in their own shopping experience.
If you’re as forward-thinking as Tony Stark, you could have an advantage over your competitors by integrating this interactive technology into your marketing strategies sooner rather than later. You could stand out from the crowd by being one of the first entrants into this new and exciting space.